The SPIN OFF, the leading fashion magazine for progressive products and future-minded stories, recently published an in-depth article exploring 4grwth, Sharabati’s regenerative cotton sourcing project, and its ambition to establish a new model for how cotton is grown and sourced. From a conversation with Taha Sharabati and Alessandro Moretti Ciacci, the piece traces the vision behind 4grwth and the path that turned it from an idea into a concrete sourcing system. 4grwth is presented as an approach rooted in regenerative agriculture, European cultivation, and long-term collaboration across the supply chain. Far from being a fleeting trend, the model is designed to work at scale and over time, combining responsibility with industrial feasibility. The interview emphasises that regenerative cotton is already part of Sharabati’s collections and consolidates the company as a pioneer for innovation and sustainability within the fabrics sector.
Read the full interview on The SPIN OFF.